Why does search engine positioning matter?! Do you remember the last time you checked the second page of Google results in the last year? And makes two? Surely you can count them with one hand, some would not even need to count. This is the main reason why you should invest time and money in giving visibility to your brand. If you are not on the first page of search engine result, the chances of someone finding you are reduced by more than half. And if this happens, it means that you do not exist in the Internet.
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If you’re reading this post, it’s because you have a business, or at least you’re thinking about starting one
This means that you have a website to offer or sell your products and services. But how should you get your potential customers to that website? This is where SEO comes into play. To attract traffic (or views) to your page, you can create different strategies.
But what is the best search engine positioning strategy? In this article, we presenting the best SEO and optimization strategies, which you will learn about all of them along with important points.
Search engine optimization is one of the best digital marketing strategies to achieve visibility and notoriety in search engines like Google. The importance of search engine optimization positioning lies in the fact that the higher a website is in the SERPs, the more traffic it will get and, therefore, the more profitable and closer to achieving the proposed objectives that page will be.
As you read, search engine positioning plays an important role in the visibility of businesses, but the question is, how can we improve the search engine optimization positioning? search engine positioning is based on 3 essential parts:
Here is the importance and responsibility of SEO consultants to be up to date with changes in search engine positioning.
In this article we are going to tell you what are the most important factors to take into account for SEO positioning.
There are some important steps for optimizing the website positioning which are called on page SEO. On page SEO is all you should do within the website.In the following you will get important tips to improve your On page search engine positioning.
The study of keywords is a basic factor to optimize content within an ON-Page SEO strategy. With the keywords, the traffic in the search engines is analyzed. Using a good keyword search startagey wil help you to get your potential clients. There are some usefull tools which can help you the have a good keyword searching process.
KWfinder is one of the best tools which can give you a bunch of information for a keywor for example:
According to the folloing image, using this tool you can get the key words (difficulty,impression,traffic). Beside you you can monitor the SERP result including the website DA. All of this information can give a hint to find your best keyword.
The HTML headers or “HTML Header Tags” are the tags we know as <h1>, <h2>, <h3>, <h4>, <h5> and <h6>. These tags help people and search engines quickly understand what a web page is about, and they can also indirectly influence the SEO and ranking of your pages in the SERP.
A meta description tag allows you to add a description of an indexed web page in which you can insert keywords. This makes it possible to inform search engines as well as Internet users of the content of the page.
Internal links are links that go from one page to another within the same domain. This type of link is usually used on pages where access to content may be difficult due to the large size of the text. This improves the usability of the site and the user experience.
The content generated on the website must be easy to read, original and interesting, since plagiarism is penalized by all search engines.
An optimized URL defines the architecture of a website and helps Google better understand what is being talked about on each page or article on the site, which clearly translates into an SEO factor to better position in the engines. search.
Large images slow down the loading of a web page which creates an inferior user experience. Image optimization consists of reducing the size of your file through the use of a plugin or script without losing definition quality, which in turn speeds up the loading time of the web page, improving the user experience.
The process of optimizing the search engine positioning out side the web site is called off page seo.The tips that are essential for off page seo are including:
Link building is the technique that consists of creating external links for a domain to generate web authority and thereby improve organic search engine positioning.
Positioning in social networks is essential for brands to have a good image in the digital world. To achieve greater efficiency you must define your brand intention and know each platform, having a presence on social networks will bring more visibility and traffic to the website.
or many years now, marketing directors have insisted on the importance of becoming visible in the advertising world through exposure in all possible media. Nowadays, a single medium permeates everything and to make yourself visible in its great network that is the Internet, you need to work with a search engine positioning tool.
Getting the most out of SEO will allow you to position yourself better in search engines.
To perform the positioning, the search engines make an exhaustive search of the content present on the Internet through robots with AI or also the so-called search spiders. With them, they determine, based on different factors, which are the websites that deserve better positioning. In this post I am going to tell you what those factors are and how, through search engine positioning tool, you can get the most out of them.
For a Search Engine Positioning, it is essential that the user who enters your website has a good experience. Thanks to RankBrain, Google’s artificial intelligence to better classify its search results, we know what aspects influence the user experience on a website. And these factors all go through a satisfactory interaction of the user with the web page. The most decisive are the following:
👉 CTR or percentage of clicks on the web
👉 Permanence: the time that users remain on the web is valued. If the content you offer is interesting and of quality, you will have more options to have a longer user stay.
👉 Bounce rate: calculates the number of sessions the user has left the page before interacting with it.
Likewise, it is essential to have a well-defined and optimized URL so that search engines can easily index it. Here are three helpful tips:
👉 Create a sitemap that lists each and every one of the pages that make up your website
👉 Build your website from a well-coded Website Builder
👉 Make it easy for Google where to find the information through a robot.txt file.
How quickly a web page opens is a decisive factor in SEO. In recent years, Google has developed an algorithm focused on the speed of loading on mobile devices, so do not forget to optimize your website to the maximum in all its formats.
In recent years, mobile phones and tablets have become very important as Internet connection devices. For this reason, it is vitally important to have a mobile-optimized website to ensure a good browsing experience. Ease of use is valued as a key factor in SEO. To do this, you must take into account:
👉 automatically adapt the size of your website on each device
👉 make the website easier to read on mobile with a legible font
👉 ensure good menu management
👉 anticipate possible incoming announcements
As you can imagine, DA is a factor when it comes to positioning a website. It is estimated that 60% of the websites that we find in the top positions of search engines have been on the Internet for about three years. This comes from the hand of the Authority of the web that would come to consider the quality and reputation of it. Google uses some parameters based on the quality of the content or links, among others, to determine it. In any case, this Web Authority is something that Google does not make explicit and therefore, you can use tools such as Moz or Open Site Explorer that offer you the necessary information and statistics about the Authority of your website.
The content of your website is its essence and one of the basic pillars to take into account for search engines. When we carry out searches on the Internet, what we do is determine some keywords or keywords that are the ones that we enter in the search engine. We must specify and include these keywords in our web content and, furthermore, we must place them within a quality textual context.
As you read about search engine position factors, there are some solutions to optimize the webste visibility. Search engine position services is including the online marketing strategy which present the brands with different techniques. Optimization and rank positioning should bethe concerning issues for the business. To apply the best serach engine positioning you need to apply a good strategy. You can get the digital marketing consultant uk to optimize your website ranking.
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